The Beauty Trade special and Beauty Salon dimensions fairs have been the most important trade events for the personal care sector in the Netherlands for years. Recent studies show that the fairs are still the main source of inspiration and orientation for professionals working throughout the beauty business.   

The personal care sector is dynamic: new treatments are starting off, other target groups are being explored and countless new beauty specialists open their own salons every year. The demand for greater professionalism and innovation in the sector has not gone unnoticed at the beauty fairs. This is why our fairs also had a complete makeover. Come to see the result.