Metamorphosis
In 2010 the Beauty Trade special and Beauty Salon dimensions trade shows experienced an external metamorphosis.
The new ambience, image and decor were positively received by exhibitors and visitors alike. The introduction of Spa Facilities at the autumn show was a resounding success. Inspiring, professional walk-in sessions, demonstrations and workshops were all attended with a lot of interest and enthusiasm by the visitors. Spa Facilities formed the first, logical step on the way to a new era where sector expansion is becoming visible.
The follow-up in 2011: a new, balanced, total concept for the Beauty trade shows.

Individual focus
2011 is going to be the year where the shows are given even more of an individual professional focus, while going by the umbrella name of Beauty in Balance. There will be a clear division between both trade shows.

At the spring show, Beauty Trade special, the accent particularly lies within external health and beauty, clearly defined by the phrase ‘Focus on beauty’. In the autumn, Beauty Salon dimensions focuses on the holistic approach. Within ‘Focus on body & mind’ the external and internal aspects come together.
The successful concept of Spa Facilities is continued and the professional offer is refined even more.

Professional perspectives
Beauty in Balance is on the cutting edge when it comes to offering inspiring and challenging perspectives for trade professionals. Current themes form the common thread at both trade shows.The Beauty Trade shows are ready for an exciting new future!