Generating free publicity in trade journals forms an essential part of the communication process for Beauty Salon dimensions 2011. We now know that a large number of trade journals will be giving the expo a lot of publicity. Editorial teams are interested in your news. To meet their requirements, we want to tell them about new services, products and articles that you are presenting at the expo. This will be combined in a complete overview. We guarantee that all editorial teams will be told about your news.

Your news will be presented at a special press site that is only open to journalists: the Digital Press Room. Here they will find all press releases about the expo, photos, logos, floor plans and lists of participants. The site is a popular place for journalists who are writing about the Beauty Salon dimensions. We assume that you, too, will want to present journalists with your news in the Digital Press Room.

We have made it even easier for you to pass on your news. We have designed a special Internet application for this purpose: http://catalogue.vnuexhibitions.com. The big advantage of this is the time gain, which means that you can send us your news even closer to the date of the expo. It also enables you to do your own final editing on your text. We will no longer be editing your texts for you. You can pass on your information to us at any time of the day, seven days a week. You will be given access to your own press page by means of a user name and password, which is enclosed by this Exhibitor Information.

Press leaflets 
We also invite you to hand in press leaflets for the press room that will be permanently open to the media during Beauty Salon dimensions 2011. We know from experience that journalists often decide which stands to visit on the basis of the information available in the press room. You can determine the content of the leaflets for yourself, perhaps including items such as one or more press releases, a brochure, illustration material, etc. We request that you compile 20 leaflets.

Stating 'PERSMAPPEN BEAUTY SALON DIMENSIONS 2011' on the outside of the package or the envelope, please send them to:
VNU Exhibitions Europe
POSTZAKEN Department
P.O. Box 8800
NL - 3503 RV UTRECHT

Your package must be in our possession by Friday 23 September at the latest. If you wish, you can personally hand in the leaflets at the press room, which is situated in the central entrance at Entrée Oost of the halls complex, on the first day of the expo. You can collect any unused leaflets on the last day of the expo up to an hour before closing time. The remaining materials will be disposed of as 'waste paper'.

For more information about press matters, please contact press information officer Mrs Corinne Gallegos Ruiz on telephone number + 31 (0)30 295 2861.
Logo for advertisements
VNU Exhibitions places advertisements in all trade journals in the area of personal care, and the attention of (potential) visitors to the expo is drawn to them.

Expo catalogue
In view of the limited interest among visitors for the expo catalogue, we have decided only to hand out a compact leaflet to all visitors, containing the expo floor plan and the names of all exhibitors and their stand numbers.
Visitors can go to the information counter at the entrance to hall 8 for information about the products and brands at the expo.
Interested visitors can also call up a list of the companies present at the expo.at the Internet site www.beautybeurzen.nl.
You have received an entrance code and password to supply your company details to us (Catalogue Register).