The Beauty Trade special and Beauty Salon dimensions fairs have been the most important trade events for the personal care sector in the Netherlands for years. Recent studies show that the fairs are still the main source of inspiration and orientation for professionals working throughout the beauty business.
The personal care sector is dynamic: new treatments are starting off, other target groups are being explored and countless new beauty specialists open their own salons every year. The demand for greater professionalism and innovation in the sector has not gone unnoticed at the beauty fairs. As a matter of fact, we are responding strongly to this in 2010, as the fairs will undergo a complete metamorphosis from next year onwards.
